Impossible Burger Rolls Out at Walmart

31 Jul 2020

The Impossible Burger is rolling out to nearly 2,100 Walmart locations across the U.S. Impossible Foods’ flagship plant-based burger will be sold in 12-ounce packages both in brick-and-mortar locations and through Walmart’s grocery pickup and delivery platform.

Impossible Foods’ goal is to make the global food system sustainable. To do that, Impossible Burger has to be available everywhere people shop for meat,” said Impossible Foods’ CEO and founder Dr. Patrick O. Brown, in a statement. “More Americans buy meat for their families at Walmart than anywhere else. We’re confident that once Walmart customers try Impossible, they’ll become enthusiastic advocates of our products and our mission.”

Related: Walmart, Sam’s Club to Require MasksWalmart+ Will Launch This Month.

Photo: Impossible Foods