Fresh Thyme Farmers Market has rebranded to Fresh Thyme Market, with a new logo to accompany the name change. In addition, the retailer launched a marketing campaign Sunday in the Midwest area. The new look reinforces Fresh Thyme’s commitment to offering a more deliberate way to shop and eat, as well as empowering shoppers to take control of their health and wellbeing by eating real, healthy foods, according to the retailer.
“Fresh Thyme has always been a solution for healthy living, no matter the circumstance,” said Fresh Thyme Market chief merchandising and marketing officer, Tod Pepin, in a statement. “As we all continue to navigate this new normal, Fresh Thyme is dedicated to helping people meet a new standard and heightened responsibility towards their own wellbeing. Our new logo and advertising campaign is an intentional evolution in that direction, and we are thrilled to share it with our community.”
The new advertising campaign, which was created in partnership with The Distillery Project (which also helped to redesign the company’s logo), stars real Fresh Thyme shoppers preparing and eating dinner in their own homes. The ad, featuring the new Fresh Thyme logo, runs in 18 Midwest markets.