Racial Equity Challenge to Award $90 Million

14 Oct 2020

The W.K. Kellogg Foundation has launched the Racial Equity 2030 challenge, a call for solutions to drive an equitable future for children, families, and communities across the globe. The challenge will award $90 million to companies that can build and scale actionable ideas for transformative change in the systems and institutions that uphold inequities.

“Racial Equity 2030 is an invitation to build on this moment and advance equity,” said La June Montgomery Tabron, president and CEO of the W.K. Kellogg Foundation. “At the Kellogg Foundation, we know that change happens through people and their collective action. That’s why we’re awarding $90 million to fuel creative and actionable solutions to achieve racial equity in the next decade.”

Interested organizations must register to apply before Jan. 28, 2021. Complete applications are due by Feb. 25, 2021 and will be assessed by expert reviewers, as well as by peer applicants.

“We welcome innovative ideas from and for communities around the world,” said Cecilia Conrad, CEO of Lever for Change, which will manage the challenge. “It’s time to reimagine what is possible, to remove the barriers that stand in the way of social progress for all, and to make big investments that advance racial equity and economic opportunity at scale.”

Applicants are welcome to propose early-to-mid-stage ideas, as up to 10 teams will be selected as finalists and each will receive a one-year $1 million planning grant, which includes nine months of capacity-building support to further develop their project and strengthen their application. At least five additional awards adding up to $80 million will be announced in the summer of 2022. At least three awardees will each receive a $20 million grant. Two additional awardees will each receive a $10 million grant. Grants will be paid out over nine years to coincide with W.K. Kellogg Foundation’s 100th anniversary in 2030.

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