Member-first online marketplace Thrive Market has earned a B-Corp certification, the first major grocery and largest non-GMO food retailer to do so. The certification comes as a result of Thrive’s Zero Waste fulfillment center effort, its new curated packaging, and its commitment to organic and regenerative organic agriculture. In addition, Thrive’s supply chain poverty alleviation efforts were recognized as it recently enacted trade terms, positive labor conditions, and support for underserved suppliers to reduce poverty.
“Thrive Market is trying to build a company and an infrastructure that could last 100 years,” says co-founder and CEO Nick Green, in a statement. “Being a B-Corp enables mission-driven companies like ours to stay mission-driven through capital raises, changes in ownership or leadership by cementing the values and pillars we put in place.”
“Ingraining values into an essential business is imperative to a sustainable future,” said Lindsey Wilson, business development manager, B-Lab, certifier of B-Corp organizations, in a statement. “Thrive Market’s commitment to be the leader in the grocer community, especially as online grocers like Thrive Market have become increasingly important and valuable amid the pandemic, serve as captains and catalysts of social change. Thrive Market is the model for all grocers and is among the most environmentally responsible grocers in the United States.”
Related: Thrive Market Refines Focus During Pandemic; Product Roundup: Brands on a Mission.
Photo: Thrive Market