Forager, a Portland, Maine-based startup that connects local food producers with retailers through an online platform, is partnering with Massachusetts-based chain Roche Bros. Supermarkets. This partnership allows the two companies to build an alternative supply chain that will become the model for grocers who want to meet consumers’ growing demand for locally-sourced food.
“Consumer mindset has shifted dramatically in recent years and we’re hearing from customers that local, healthy and sustainable options are a key priority when shopping,” said Linda San Giacomo, VP marketing at Roche Bros. Markets, in a statement. “Forager is unparalleled when it comes to providing the experience and tools to help us source, scale and bring our stores the best quality local products. This enables us to build our leadership position in local, as more shoppers look to support producers in their communities to feed their families.”
“We are really excited to see a grocer of Roche’s caliber and reach who understands the shopper demand for high-quality local food and is innovating to meet that need,” said David Douglas Stone, founder and executive chairman of Forager, in a statement. “Through our work with hundreds of farms and suppliers and dozens of grocers, Forager uniquely understands the significant challenges in local sourcing and does all the heavy lifting to allow Roche to build and scale the best possible local food program in the greater Massachusetts market.”