Marcus Lemonis' Launches Program to Help Independent Restaurants

19 Nov 2020

Marcus Lemonis of CNBC show “The Profit” has launched a program that enables Americans to give back to their local restaurants and help those that are food insecure this holiday season. Lemonis kickstarted “Plating Change” through a $1 million donation and a partnership with Grubhub.

Through December 31, Grubhub customers can opt into the platform’s Donate the Change initiative, which rounds up their order total and donates the difference. Proceeds will go to World Central Kitchen and its Restaurants for the People program, which helps independent restaurants and their employees as well as communities in need.

Half of Lemonis’ $1 million donation will go to World Central Kitchen and the other half will go to additional charitable organizations that fight food insecurity and other local restaurants affected by the pandemic.

“This year has been a struggle for so many people and businesses around the country, and we know winter will bring a new set of challenges,” said Seth Priebatsch, chief revenue officer at Grubhub, in a statement. “We’re so appreciative of Marcus’ partnership and contribution to World Central Kitchen to provide meals to those who need them most while also supporting the restaurants we all know and love.”

Related: Grant Program to Help Restaurants Through WinterRestaurants Sue Grubhub.