SFA Issues Passport to Success

Julie Gallagher | 26 Jan 2021

The Specialty Food Association will present its first-ever Passport to Success in the U.S. program to members of its global community, February 9 and 10.

The six-hour online seminar is designed for makers interested in selling their products on U.S. shelves. “The process of selling food products in the U.S. can be intimidating, and SFA has developed this program to help companies understand the different potential paths to market and how to succeed,” said Gretchen VanEsselstyn, director of education at the Specialty Food Association. “We are so excited to launch this program as an online course so that we can reach as many international companies as possible.”

The event is $149 for SFA members, $299 for non-members, and group pricing is available.

Related: Virtual Format Enhances Accessibility of The Basics; Retailers, Makers Share Lessons From Holiday Season Like No Other.