The Specialty Food Association will hold its sole, in-person trade show September 27-29 at the Javits Convention Center in New York City, the SFA announced Tuesday.
After an intensive analysis, the SFA decided upon a modified, late third-quarter Fancy Food Show.
“We are grateful to our members, New York State and City officials, and the Javits Center, for working with us on determining the best course of action during these uncertain times,” said Bill Lynch, president of the SFA. “Safely and creatively supporting our members, and the specialty food industry overall, remains our number one priority.”
Due to pandemic restrictions in place since last March, both the 2020 Summer Fancy Food Show and 2021 Winter Fancy Food Show were canceled. In the absence of its traditional in-person trade shows the SFA produced its 47th sofi Awards; two Specialty Food LIVE! digital marketplace events and three Virtual Tasting Experience events; held 37 webinars designed to assist SFA members and the industry with business continuity during the pandemic, along with 21 webinars on a broad range of educational topics; and launched Infinite Aisle, a new transactional marketplace connecting SFA maker members with distributors and retail buyers.