Target will introduce a new grocery brand, Favorite Day, on April 5. The line includes more than 700 sweet and savory items such as baked goods, trail mix, ice cream, snacks, beverage mixers, mocktails, and cake decorating supplies.
Target launched Good & Gather in 2019 and generated more than $2 billion in sales last year.
“We’re thrilled to build on Good & Gather’s success and the strength of Target’s food and beverage business by debuting our new owned brand, Favorite Day,” said Rick Gomez, executive vice president and chief food and beverage officer, Target, in a statement. “Rooted in guest insights and developed by our talented Target team, Favorite Day is a sweet and savory addition that tastes amazing, makes life’s little moments of indulgence even sweeter and continues to differentiate Target’s owned brand portfolio.”