As part of its Climate Pledge Friendly program, Amazon is adding four certifications to its site to help shoppers find more sustainable products across multiple categories, including grocery, household, and beauty, according to the retailer. The certifications include:
• The U.S. Environmental Protection Agency Safer Choice label, which helps customers find products made with safer ingredients for the health of families, pets, workplaces, and the environment. Safer Choice-certified products have been carefully evaluated by EPA scientists. Every ingredient must meet strict safety criteria for both human health and the environment. Products made with safer ingredients can help improve indoor air quality and protect municipal waterways, said Amazon.
• EWG Verified, which means products reduce chemicals of concern and support companies that are committed to using safer ingredients. This mark is backed by decades of research on chemical safety and scientific evidence on the impacts of exposure to toxic chemicals on human health.
• Regenerative Organic Certified, which is a certification for food, textiles, and personal care ingredients. ROC farms and products meet high standards for soil health, animal welfare, and social fairness. By adopting regenerative organic practices on more farms around the world, ROC works to create long-term solutions to the climate crisis, factory farming, and fractured rural economies.
• Animal Welfare Approved, which is a food label that verifies that animals are raised on pasture or range for their entire lives on more sustainable, independent farms. No routine antibiotics or added hormones, no animal byproducts, and no confinement are used.
“Customers want a way to make more sustainable and informed shopping choices, and Climate Pledge Friendly is ramping up its efforts to help customers know their purchases meet sustainability standards and are helping to preserve the natural world,” said Adam Werbach, global lead for sustainable shopping at Amazon, in a statement. “We are excited to add to the Climate Pledge Friendly program’s trusted third-party certifications, which allow customers to discover and shop even more Climate Pledge Friendly brands and products.”