SFA Reveals Annual 12 Under 35: Breakout Talent to Watch


7 Sep 2021

Pioneers of a fermentation process to create dairy proteins that reduce environmental impact; organizers of a program whereby Black-owned restaurants use donated funds to fuel protesters, voters, and the food insecure with specialties like brisket mac and cheese and lobster mashed potato bowls; and two sisters who were inspired by their mother’s Vietnamese home cooking to partner with chefs to create authentic Asian meal starter kits, are just some of the Specialty Food Association’s fifth annual 12 Under 35: Breakout Talent to Watch. Following, in alphabetical order by company name, are profiles of these talented and tenacious go-getters.

Ross Mackay, Co-Founder and CEO, Daring 

Ethan Hirshberg, Founder, Ethan’s

Daniel Lee, Co-Founder, Farina Pasta and Noodle

Gaiana Joseph, Roodharvens Joseph, Allegra Tomassa Massaro, and  Lorenzo Massaro, Co-Founders, Fuel the People

Kim Pham and Vanessa Pham, Co-Founders, Omsom 

Perumal Gandhi and Ryan Pandya, Co-Founders, Perfect Day 

Cara Nicoletti, Co-Founder and CEO, Seemore Meats & Veggies 

Related: Food & Wine’s ‘Game Changers’ Include SFA MembersDisruptors Empower Consumers to Be Better Than Normal.