Kroger and Instacart have introduced Kroger Delivery Now, with 30-minute delivery of 25,000 items across various categories including fresh food, household essentials, meal solutions, and snacks.
“Kroger Delivery Now is a differentiated solution in the e-commerce industry, not just the grocery sector,” said Rodney McMullen, Kroger’s chairman and CEO, in a statement. “Our new service provides customers with one more way to shop with us and addresses the importance of convenience and immediacy. Operationally, this service reaches up to 50 million households and it’s an expansion of our thriving e-commerce model. Last year, Kroger achieved more than $10 billion in e-commerce sales, and we’re committed to doubling both our digital sales and profitability rate by the end of 2023 and expect Kroger Delivery Now will help us reach that target.”
With this launch, Instacart is also unveiling a new Convenience Hub on its platform, which helps to streamline convenience shopping for customers. Through the hub, customers in nearly every major U.S. city can now shop for convenience essentials 24 hours a day, seven days a week with free Priority Delivery in as fast as 30 minutes for Instacart Express members on orders over $10.
“We’re proud to expand our long-time, strategic partnership with Kroger and together unveil Kroger Delivery Now,” said Fidji Simo, Instacart CEO. “Instacart has become a powerful retail enablement platform and today’s expansion of our Kroger partnership is another example of our commitment to develop new solutions that help retailers grow and meet the evolving needs of their businesses and customers.”