Whole Foods Market released its Top 10 Trends for 2020, Monday, and announced the availability of a Trends Discovery Box, featuring 10 items that tie into the trends, for $30.
A Trends Council of more than 50 Whole Foods team members, including local foragers, regional and global buyers, and culinary experts compile their trend predictions based on their expertise in product sourcing and studying consumer preferences, as well as workshopping with emerging and existing brands.
“Last year, we saw tremendous pandemic-related shifts in grocery buying habits as the world adjusted to spending more time at home. As the food industry slowly adjusts to a new normal, we expect to see consumers prioritize food and drink products that deliver additional benefits—like functional sodas and tonics— and products that support their sense of well-being, like urban garden greens and products grown with farming processes that help address soil health,” said Sonya Gafsi Oblisk, chief marketing officer at Whole Foods Market, in a statement. “We look forward to watching these trends take form in grocery aisles and on our plates in 2022.”
The trends are: