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Video: Foxtrot’s Williams on Effective Buyer Communications

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Video: Foxtrot's Williams on Effective Buyer Communications

19 Apr 2023

During a Winter Fancy Food Show session titled “The New Rules for Specialty Food,” Jack Acree, EVP of Saffron Road, spoke with Karen Farrell, VP of brand services at Presence Marketing, Hallie Bonnar, co-founder and partner of New Fare Partners, and Chris Williams, VP of merchandising at Foxtrot.

Foxtrot is an innovative urban market that offers pickup and delivery. Williams spoke about how communications with partners and suppliers have changed since the start of the pandemic.

Related: Livestream Coverage Focuses on What Buyers Want, Latest Trends; Williams Discusses Keys to Effective Pitch