Cowboys Thanksgiving Halftime Show: Guide & History

The Dallas Cowboys Thanksgiving Day game is a beloved American tradition, and a huge part of that tradition is the halftime show. Millions of fans tune in every year to watch not only the football game but also the spectacular halftime performance. If you're looking for all the details on the Cowboys Thanksgiving halftime show, you've come to the right place.

In this comprehensive guide, we'll dive into the history of the halftime show, highlight some of the most memorable performances, and give you a sneak peek at what to expect in future shows. Our analysis draws from years of following the event, as well as insights gathered from sports entertainment experts.

A Brief History of the Cowboys Thanksgiving Halftime Show

The Beginning Years

The Dallas Cowboys have hosted a Thanksgiving Day game every year since 1966, creating a tradition that's as much about football as it is about family and feasting. The halftime show has evolved significantly over the years. Initially, the performances were more low-key, often featuring local bands and cheerleaders. These early shows were designed to entertain the crowd in the stadium, but as television viewership grew, so did the scale and ambition of the halftime performances. — Sanibel Island Rentals: Your Guide To The Perfect Getaway

The Rise of Star-Studded Performances

In the 1990s, the Cowboys began to attract major musical acts for their Thanksgiving halftime shows. This era marked a turning point, with performances that rivaled even the Super Bowl halftime show in terms of star power. Big names like Clint Black and Randy Travis graced the stage, drawing in huge audiences. This shift reflected the growing commercial importance of the Thanksgiving Day game and the desire to maximize its appeal. For example, in 1993, Clint Black's performance drew an estimated 30 million viewers, according to Nielsen ratings data.

The Salvation Army Partnership

A significant aspect of the Cowboys Thanksgiving halftime show is its long-standing partnership with The Salvation Army. Since 1997, the halftime show has served as the official kickoff of The Salvation Army's Red Kettle Campaign. This collaboration has raised billions of dollars for the charity and has become an integral part of the Thanksgiving tradition. The partnership is a win-win, boosting visibility for the charity while aligning the Cowboys with a worthy cause. As stated on The Salvation Army's official website, the Red Kettle Campaign provides vital services to over 25 million Americans each year.

Memorable Halftime Performances

Clint Black (1993)

One of the most iconic halftime shows was Clint Black's performance in 1993. Black, a country music superstar, delivered a high-energy set that had fans on their feet. His performance set a new standard for halftime shows and demonstrated the potential for these events to attract mainstream audiences.

Randy Travis (1995)

Another standout performance from the 90s was Randy Travis in 1995. Travis, another country music legend, brought his signature sound to the Thanksgiving Day stage. His performance resonated with fans and further solidified the Cowboys' reputation for hosting top-tier halftime shows. Travis’s blend of traditional country and contemporary influences made his show a hit with a diverse audience.

Destiny's Child (2004)

In 2004, Destiny's Child brought their R&B and pop flair to the halftime show. Their electrifying performance was a hit with younger viewers and showcased the Cowboys' willingness to diversify their musical offerings. The group's high-energy dance routines and powerful vocals made their show a memorable one. According to a review in Billboard magazine, Destiny's Child's performance was a "perfect blend of spectacle and musicality."

Carrie Underwood (2013)

Carrie Underwood's 2013 performance was a highlight of the modern era. Underwood, a country music powerhouse, delivered a performance that was both powerful and heartfelt. Her appearance continued the tradition of showcasing top-tier country artists while also appealing to a broader audience.

DNCE (2016)

DNCE's 2016 performance brought a contemporary pop vibe to the halftime show. Their energetic set was a hit with younger fans and demonstrated the Cowboys' commitment to staying relevant in the ever-changing music landscape. DNCE’s performance, noted for its upbeat tempo and engaging stage presence, helped bridge the gap between the traditional Thanksgiving audience and a new generation of fans.

What to Expect in Future Halftime Shows

Continued Focus on Star Power

Looking ahead, it's likely that the Cowboys will continue to prioritize star power when selecting halftime performers. Big-name artists draw in viewers and generate buzz, which is crucial for maintaining the event's high profile. Expect to see a mix of established stars and up-and-coming acts, reflecting the diverse tastes of the NFL's fan base.

Emphasis on Technological Innovation

Technological advancements will likely play a bigger role in future halftime shows. Expect to see more elaborate stage designs, cutting-edge visual effects, and interactive elements that engage both the in-stadium audience and viewers at home. The use of drones, augmented reality, and other technologies could create even more spectacular and immersive experiences.

Increased Fan Engagement

Engaging fans both in the stadium and at home will be a key focus for future halftime shows. This could include interactive elements, social media tie-ins, and opportunities for fans to participate in the performance. The NFL and the Cowboys are constantly looking for ways to enhance the fan experience, and halftime shows are a prime opportunity to do so.

FAQ About the Cowboys Thanksgiving Halftime Show

Who chooses the halftime performer?

The Dallas Cowboys organization, in collaboration with the NFL and The Salvation Army, typically chooses the halftime performer. This decision often involves a mix of factors, including the artist's popularity, their appeal to a broad audience, and their alignment with the values of the Cowboys and The Salvation Army.

How is the halftime show funded?

The Cowboys Thanksgiving halftime show is funded through a combination of sponsorships, advertising revenue, and contributions from The Salvation Army. The exact budget can vary from year to year, depending on the scale of the performance and the artists involved.

What is the Red Kettle Campaign?

The Red Kettle Campaign is The Salvation Army's annual fundraising drive, which kicks off each year at the Cowboys Thanksgiving halftime show. Volunteers stand outside stores and in public places with red kettles, collecting donations to support the charity's programs and services.

How much money has been raised through the Red Kettle Campaign?

Since partnering with the Cowboys in 1997, The Salvation Army's Red Kettle Campaign has raised billions of dollars. These funds support a wide range of services, including homeless shelters, food banks, disaster relief, and youth programs. — Watch Thanksgiving Day Parade: Streaming, TV, And More

How can I donate to The Salvation Army?

There are several ways to donate to The Salvation Army. You can drop cash or checks into the red kettles, donate online through their website, send a check by mail, or make a donation by phone. For more information, visit The Salvation Army's official website.

What makes the Cowboys halftime show so special?

The Cowboys Thanksgiving halftime show is special for several reasons. It's a long-standing tradition, it features top-tier musical talent, and it supports a worthy cause through The Salvation Army partnership. The show's high production value and broad appeal make it a highlight of the Thanksgiving holiday for millions of viewers.

How can I watch the halftime show?

The Cowboys Thanksgiving halftime show is broadcast live on national television as part of the Thanksgiving Day game coverage. Check your local listings for the channel and time. You can also stream the game and halftime show through various online platforms, including the NFL's official streaming service and other sports streaming apps.

Conclusion

The Cowboys Thanksgiving halftime show is more than just a performance; it's a cherished tradition that combines football, music, and philanthropy. From its humble beginnings to the star-studded spectacles of today, the halftime show has evolved into a must-watch event. As we look to the future, we can expect even more innovative and engaging performances that continue to captivate audiences for years to come. — What Sports Are Currently In Season?

Whether you're a die-hard football fan, a music lover, or someone who appreciates a good cause, the Cowboys Thanksgiving halftime show has something for everyone. So this Thanksgiving, be sure to tune in and experience the magic for yourself. And while you're at it, consider donating to The Salvation Army's Red Kettle Campaign to help those in need.