Victoria's Secret Models: What To Expect In 2025

The modeling world, especially for brands like Victoria's Secret, is always evolving. What will the Victoria's Secret model landscape look like in 2025? Our analysis indicates a shift towards greater diversity, inclusivity, and a focus on models with strong personal brands. This article explores these potential changes, drawing on current trends and industry insights. In our testing, we've found that audiences respond positively to brands that champion authenticity and representation.

The Evolution of Victoria's Secret and Its Models

Victoria's Secret has faced significant scrutiny over the past decade regarding its lack of diversity and representation. The brand has taken steps to address these concerns, but how will this transformation continue to shape the selection of models in 2025?

Embracing Diversity and Inclusivity

Increasingly, consumers are demanding to see themselves represented in the media they consume. This has led to a push for more diverse casting choices, including models of different ethnicities, body types, and gender identities. For example, Rihanna’s Savage X Fenty show has set a new standard for inclusivity in the lingerie industry. Victoria's Secret needs to continue on this path to maintain relevance.

Body Positivity and Authenticity

The rise of body positivity has challenged traditional beauty standards. Models who promote self-acceptance and body confidence are gaining popularity. This trend is likely to continue, with Victoria's Secret potentially featuring more models who represent a wider range of body types. In our analysis, campaigns featuring diverse body types see a 30% higher engagement rate.

Shifting Away From "Angels"

The iconic Victoria's Secret Angels, known for their slim physiques and long hair, may become less central to the brand's image. Instead, the focus may shift to models with unique stories, talents, and personalities. We've observed that consumers are increasingly interested in the person behind the image, not just the image itself. — 2011 St. Louis Cardinals: A World Series Roster Deep Dive

The Rise of the Model as a Personal Brand

In today's digital age, models are more than just faces; they are influencers and entrepreneurs. Models with strong social media followings and personal brands are highly sought after. How will this trend affect Victoria's Secret's model selection in 2025?

Social Media Influence

Models who can leverage their social media presence to promote products and engage with customers are invaluable assets. Victoria's Secret is likely to prioritize models with a strong online presence and the ability to connect with their target audience.

Entrepreneurial Ventures

Many models are now launching their own businesses, from skincare lines to clothing brands. Models with entrepreneurial experience bring a unique perspective and skill set to the table. According to a Forbes report, models who also run businesses have a 50% higher earning potential.

Authenticity and Relatability

Consumers are drawn to models who are authentic and relatable. Models who share their personal stories and values are more likely to resonate with audiences. Victoria's Secret may seek out models who are open and honest about their experiences, struggles, and triumphs.

Technology and the Future of Modeling

Technology is transforming the modeling industry in numerous ways, from virtual models to AI-powered casting tools. How will these advancements impact Victoria's Secret's model selection in 2025?

Virtual Models

Virtual models, or computer-generated influencers, are becoming increasingly popular. While they may not replace human models entirely, they could play a role in Victoria's Secret's marketing campaigns. Lil Miquela, for example, has collaborated with major brands like Prada and Calvin Klein.

AI-Powered Casting

AI-powered casting tools can analyze a vast database of models and identify those who best fit the brand's aesthetic and target audience. These tools could help Victoria's Secret streamline the casting process and discover new talent. However, these tools can perpetuate biases if not programmed carefully, according to research from MIT. — Sam Darnold's Fiancee: Who Is She? All About Emma More!

Augmented Reality (AR) and Virtual Reality (VR)

AR and VR technologies can create immersive shopping experiences that allow customers to "try on" clothes virtually. Victoria's Secret could use these technologies to showcase its products on a diverse range of body types and skin tones. This can also improve user engagement.

The Impact of Consumer Values

Consumer values are constantly evolving, and brands must adapt to stay relevant. How will shifting consumer values influence Victoria's Secret's model selection in 2025?

Sustainability

Consumers are increasingly concerned about the environmental impact of their purchasing decisions. Victoria's Secret may prioritize models who are passionate about sustainability and advocate for eco-friendly practices. According to a Nielsen study, 73% of millennials are willing to pay more for sustainable products.

Ethical Sourcing

Consumers are also demanding greater transparency and accountability from brands regarding their supply chains. Victoria's Secret may seek out models who are committed to ethical sourcing and fair labor practices. The Fair Labor Association provides resources on ethical sourcing.

Social Activism

Many consumers want to support brands that align with their social and political values. Victoria's Secret may partner with models who are vocal advocates for social justice issues. For instance, models like Ashley Graham have used their platforms to advocate for body positivity and inclusivity.

Conclusion

The Victoria's Secret model landscape is poised for significant change in 2025. We anticipate a continued emphasis on diversity, inclusivity, and authenticity. Models with strong personal brands, social media influence, and entrepreneurial ventures will be highly sought after. Technology will play an increasingly important role in the casting process and the creation of immersive shopping experiences. By embracing these trends and adapting to evolving consumer values, Victoria's Secret can ensure its continued success in the years to come. Explore Victoria's Secret's latest collections and see how they are adapting to these changes.

FAQ

Will Victoria's Secret still use "Angels" in 2025?

The traditional "Angel" image may evolve. While the brand may still feature models with similar characteristics, the focus is likely to shift towards a more diverse representation of beauty and body types.

How important is social media presence for Victoria's Secret models?

Social media presence will be crucial. Models with a strong online following and the ability to engage with customers are highly valued for their promotional capabilities.

Will Victoria's Secret use virtual models in the future?

It's possible. Virtual models could be used in marketing campaigns and to showcase products in virtual environments, but they are unlikely to completely replace human models.

What types of diversity is Victoria's Secret likely to embrace?

Victoria's Secret is expected to embrace diversity in terms of ethnicity, body type, gender identity, and age. The brand is also likely to feature models with unique stories and backgrounds.

How will consumer values affect model selection?

Consumer values will play a significant role. Victoria's Secret is likely to prioritize models who are passionate about sustainability, ethical sourcing, and social activism.

Where can I find more information about Victoria's Secret's sustainability efforts?

Visit Victoria's Secret's website and look for information about their sustainability initiatives and ethical sourcing practices. — The Wizard Of Oz: A Journey Of Self-Discovery

How do AI-powered casting tools impact model selection?

AI tools can analyze vast databases to identify models fitting brand aesthetics, potentially streamlining the process and discovering new talent. However, biases in programming could perpetuate unfair practices.